Officially released on December 11th, 2008, Google Chrome has been the world's most widely used internet browser since surpassing Internet Explorer in May 2012, with about two-thirds of users on desktop computers preferring it in 2022. Rival web browsers like Mozilla Firefox also reacted to news of the update spreading by positioning themselves as ad-blocker friendly, with many users posting their intentions to switch from Chrome. Around mid-2022, speculation of this Chrome change spread online, resulting in various discussions, memes and media coverage.

Google has stated the update exists for security and privacy reasons, while critics theorize it is for monetary reasons. Google Chrome Anti Ad Blocker Update refers to an upcoming move in early 2023 by Google to update the software managing extensions on its browser Chrome in a way that many speculate will limit the effectiveness of ad-blocking extensions, such as uBlock Origin and Adblock Plus.

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